For certain age demographics, the percentage is even higher. Recent statistics show that nearly 75% of the population has vision that can be improved with corrective lenses. This is another way of saying corrective lenses (glasses and contact lenses) provide a clearer sense of reality to the wearer. For many, that utility comes in the form of improved vision. People wear glasses because they provide utility. It is still commonplace for people to say something along the lines of "I wouldn't wear glasses if I didn't need to." Such a description undersells glasses, ignoring the device’s purpose and potential. The item hasn't been able to shake the connotation of being a medical device used grudgingly by those in need of clearer vision. In terms of selecting the next big industry and product category to enter, AR glasses are high on Apple's list. Nearly 500 Apple Retail stores offer prime demo areas for customers to try on various glasses. The ability to improve one's vision fits within Apple's expanding interest in health and medical. Apple Watch has taught Apple much about how to get people to wear personal technology. AR glasses represent the evolution of Apple's decades-long quest to make technology more personal - allowing people to get more out of technology without having it take over their lives.įashion and luxury themes. An engaged base of iOS developers experimenting with ARKit will give Apple Glasses a hospitable app environment. Apple's big bet on AR will represent the catalyst for turning glasses and sunglasses into something more. These lessons can be transferred over to glasses, an item that will need to include a plethora of technology yet remain light.ĪR technology. Apple is learning quite a bit about manufacturing techniques and materials from Apple Watch and AirPods. There is room for Apple to create value by controlling both the hardware and software comprising AR glasses. However, wearable form factors will likely outpace iPhone and iPad over the long arc of time in terms of their ability to extract utility from AR.ĪR glasses check off all of the boxes for a product in Apple's wheelhouse and are deserving of a rare green light to market. In fact, the iPhone’s future will be one as an AR navigator. This isn’t meant to discredit iPhones and iPads as powerful AR tools. For example, virtual turn-by-turn directions are destined for AR glasses as it’s just not ideal to have to hold up a smartphone in front of our face as we are walking down the street. Any AR app involving holding up an iPhone or iPad while not requiring much user manipulation directly on screen makes more sense for glasses. While some of the earliest examples are interesting, it is difficult to ignore how many of these examples make more sense for a pair of AR glasses. Of course, that enhanced reality is constrained to what appears on our iPhone and iPad screens. Despite this limitation, the possibilities seem limitless. Developers then use those eyes, and the technology already found with iPhones and iPads, to enhance our reality. A constant stream of camera images, tracking information, and scene understanding can be inputted into any renderer.ĪRKit transforms iPhone and iPad cameras into smart eyes. Using the camera view, the device can find horizontal planes in a room in addition to estimating the amount of available light in a scene. Using Visual Inertial Odometry (VIO), camera sensor data is combined with CoreMotion data to get the device's location and orientation. Apple defines AR as the illusion of virtual objects placed in a physical world. It is no longer a question of if, but when, Apple will use AR to rethink glasses.ĪRKit is Apple's new framework for developing AR apps on iOS. While ARKit has taken the world by storm, the development platform is already making it clear that new form factors are needed to take full advantage of AR. Using fashion and luxury lessons learned from selling Apple Watch, Apple will enter the glasses industry and in the process launch its first product category designed specifically for the augmented reality (AR) era. All of the pieces are coming together for Apple to sell glasses.
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